Creating this concept idea, we took into account the G-STAR identity and modern trends and directions of development in the world in general. So it all started with denim... And that's why, considering it necessary to delve into the process of material production, we found the form that became the prototype for the "g-roll" pouf. Next was the widespread and purposeful use of waste material. Hence, patchwork.
And then comes the hall of a new and pleasant shopping experience! Upon entering the hall, you can quickly and conveniently scan a QR code with your phone and go to the online store that is attached to this location. Instead of shelves, hangers, and waiting for consultants, you can choose your model and size in just a few swipes. After making your selection, you will receive a fitting room number where your items will already be waiting for you. Payment will be made online.
We also offer the opportunity to post fitting room selfies in clothes from the store's collection for our customers! For example, while trying on jeans, a person can take a selfie in the fitting room mirror and upload it to the store's website, thus creating an internal social media network for the site. This will also help future customers to get a more detailed understanding of the clothing model. When selecting an item of clothing on the website, a double tap will open a gallery of those same selfies taken in the garment you have chosen.